Brand Identity and Packaging Design
‘Little Sumo’ is a boutique gin brand crafted in Cape Town, South Africa. The idea was to create a brand that stood out against the flooded South African gin market that tends to have a ‘hipster’, craft and vintage design slant.
Little Sumo needed to fight for attention on the crowded shelf while maintaining a strong brand identity across numerous potential variants.
This project was originally designed for a client, but later cancelled.
The Keynote brand needed a fresh, cohesive identity that would unify its diverse product range and stand out on the shelf.
The product lineup spans adult and teen vitamin supplements, as well as specialised items like colic drops and bum cream aimed at moms.
The goal was to create a design that clearly communicated the concept of a product family, while also distinguishing between offerings.
To symbolize strength and resilience, all supplements products have been packaged in hexagonal boxes – one of nature’s most durable shapes. This design choice underscores the products’ core purpose: to support and strengthen the human body and immune system.
The hexagonal motif is further integrated into various design elements throughout the packaging, reinforcing the brand’s message. Additionally, the hexagonal design stacks beautifully, creating a unique and eye-catching presence on the shelf that immediately draws attention.
Brand Identity and Packaging Design
A boutique brand in its infancy briefed us to develop a premium, canned spritzer range that would live comfortably with the rest of their brand, but simultaneously stand out as a low-calorie, fresh-flavoured spritzer.
Expensive finishes weren’t an option – we had to be clever about how we would ensure impact across a target market (18 – 35) spanning three continents (UK, US and South Africa) alongside numerous competitors.
Our answer: big, bold typography to create brand recognition, flat vector illustrations to generate added interest and a design that naturally leads the consumer to want to turn and “explore” the can. Further reward awaits those who interact with the packaging in the form of custom-designed barcodes and copy with healthy dose of fun.
Bioteen was meticulously developed to meet the unique nutritional needs of teenagers, offering parents a trustworthy and reliable dietary supplement.
In designing the brand, our goal was not only to create something visually appealing but also to foster a sense of trust from the very first interaction. It was crucial to reflect the scientific integrity of the brand while appealing to both parents and teenagers—an accomplishment that required careful balance.
In a market often overwhelmed with exaggerated claims and cluttered packaging, we chose a minimalist approach, allowing the smallest details to stand out and make a meaningful impression. We therefore adopted a clean, scientific design language, drawing inspiration from the periodic table. Vibrant colors were thoughtfully selected to capture attention on the shelf, while also differentiating between various products.
