Little Sumo Gin

Brand Identity and Packaging Design


‘Little Sumo’ is a boutique gin brand crafted in Cape Town, South Africa. The idea was to create a brand that stood out against the flooded South African gin market that tends to have a ‘hipster’, craft and vintage design slant.


Little Sumo needed to fight for attention on the crowded shelf while maintaining a strong brand identity across numerous potential variants.


This project was originally designed for a client, but later cancelled.


butcher, design, gin, kate butcher, packaging, the butcher's shop, the butchers shop design, thebutchersshop