Ben Wren Spritzers

Brand Identity and Packaging Design


A boutique brand in its infancy briefed us to develop a premium, canned spritzer range that would live comfortably with the rest of their brand, but simultaneously stand out as a low-calorie, fresh-flavoured spritzer.


Expensive finishes weren’t an option – we had to be clever about how we would ensure impact across a target market (18 – 35) spanning three continents (UK, US and South Africa) alongside numerous competitors.


Our answer: big, bold typography to create brand recognition, flat vector illustrations to generate added interest and a design that naturally leads the consumer to want to turn and “explore” the can. Further reward awaits those who interact with the packaging in the form of custom-designed barcodes and copy with healthy dose of fun.


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