Good Hope FM Stationery
Good Hope FM felt it was time to redesign their stationery – something clean, modern and functional to represent their brand.
Good Hope FM felt it was time to redesign their stationery – something clean, modern and functional to represent their brand.
Good Hope FM Press Ad
This ad was created to promote February Foreplay on Good Hope FM.
We were tasked with transforming Visi magazine non-subscribers into repeat buyers.
We partnered with acclaimed designer Heath Nash to create an exclusive lamp, constructed of three separate pieces. We inserted the pieces into three consecutive issues of VISI. In order to build the lamp, you had to buy every issue.
The problem VISI faced was that subscription ads tend to be boring, information-intensive pieces that feel disconnected from the magazines they are supposed to be selling.
Visi Magazine is the ultimate reference tool for designers, decorators, architects and anyone else who is looking for the coolest and most cutting edge stuff. So, why not use a Visi magazine to sell Visi magazines?
Our solution? Imagine you opened up what you thought was an issue of Visi, jam-packed with awesome stuff, only to discover that someone else had seen it first. Even worse, the stuff was so cool they’d actually cut out all the pictures.
All we then had to do was hijack the normal distribution chain of the magazine, placing cut-out magazines in waiting rooms, salons, design school foyers and office receptions.
Logo and Website Design
Machangulo is a Private Nature Reserve situated in the Machangulo Peninsula in Mozambique.
The reserve boasts the opportunity for whale watching in the morning and a safari in the afternoon, a unique selling point that lead to the development of the logo having both elephants and a turtle.
Logo and Label Design
What makes this wine unique is that each and every wine labelled under the Rare Earth brand is selected by a single man. This notion of a personal touch is what inspired the label design and informed both the logo and brand iconography.
Toy Store
We were briefed to conceptualise and design the collateral and corporate identity for an entirely new toy store brand. The only mandatory was the name, “Little Treasures”, and that the client envisioned something with an authentic, olde worlde toy store look and feel along the lines of Mr Magorium’s Wonder Emporium.
16 Page Sunday Times Insert
Contracted to work on a 16 page Sunday Times fashion insert for Woolworths Head Office for the 2014 Summer Campaign.
Situated in Durban, Cabron is a franchise positioned as a healthy, Mexican fast food alternative in the saturated fast food market.
Our client wanted work with attitude, inspired no doubt by the name, Cabron, which translates as “goat” in Spanish, but has the dual, slang meaning of “bad-ass.”
Logo Design
Earhart Consulting is a start-up company focused on providing professional coaching as well as financial and outsourced business services.
Patricia Norris, the owner of Earhart, chose the name because of the pioneering feminist spirit of Amelia Earhart.
A flowing scarf has been used within the “E” of Earhart to capture this ideal, and the dynamic notion of always moving forward.
Please note that the logo displayed is not the final logo chosen by client but rather my recommendation.