Visi Cape Quarter Campaign

Visi is seen as the curator of all things creative and beautiful, whether that be in graphic design, architecture or industrial design.

Our brief was to create posters and wobblers that could be placed in stores and on products that got Visi’s stamp of approval within the Cape Quarter shopping mall in Cape Town.

 

Work done at NetworkBBDO.

Die Burger

Promotion

The brief was to increase sales of Die Burger (An Afrikaans newspaper) in selected stores and to get new and existing readers to live our “Get Talking” philosophy.

 

Our solution: consumers received a free cup of coffee when they purchased Die Burger. We used the shape of the cup and the way people use it to raise controversial issues. Readers could comment on these issues via a text message. The best opinions were published in the next day’s edition.

 

The result saw sales of Die Burger in these selected stores increased by 25% and thousands of text-message opinions were received.

 

Work done at DraftFCB.

VISI Magazine “Cut Out” Campaign

The problem VISI faced was that subscription ads tend to be boring, information-intensive pieces that feel disconnected from the magazines they are supposed to be selling.

Visi Magazine is the ultimate reference tool for designers, decorators, architects and anyone else who is looking for the coolest and most cutting edge stuff. So, why not use a Visi magazine to sell Visi magazines?

Our solution? Imagine you opened up what you thought was an issue of Visi, jam-packed with awesome stuff, only to discover that someone else had seen it first. Even worse, the stuff was so cool they’d actually cut out all the pictures.

All we then had to do was hijack the normal distribution chain of the magazine, placing cut-out magazines in waiting rooms, salons, design school foyers and office receptions.

 

Work done at NewtworkBBDO

Anna Peter’s Year of Cooking Dangerously by Katherine White

 

Book Cover Design

 

I was approached by Penguin Random House to design and illustrate the cover of Katherine White’s new book, Anna Peter’s Year of Cooking Dangerously. The book is of the “chick lit” genre and the cover needed to appeal to the market and stand out on shelf.

 

The first image is the final cover they approved and printed. The second image is my preferred cover design.

 

Here is the book synopsis:

 

Anna Peters has been dumped by her long-term love, Garry, and needs to figure out what to do with her broken heart. Tackling her misery by trying to cook her way back into her beau’s life, she learns a few things – like what mussels are supposed to smell like, how much she knows and doesn’t know about sirloin, and how to sidestep a consommé that’s never going to happen. She also, ahem, taste-tests a few of the eligible men who have been under her nose all along. But is Anna Peters finally ready to taste reality? Or will she burn down the kitchen before then? Full of good sex and great recipes, Anna Peters’ Year of Cooking Dangerously is a mouth-watering feast.