Febuary Foreplay – Good Hope FM
Good Hope FM Press Ad
This ad was created to promote February Foreplay on Good Hope FM.
Good Hope FM Press Ad
This ad was created to promote February Foreplay on Good Hope FM.
The problem VISI faced was that subscription ads tend to be boring, information-intensive pieces that feel disconnected from the magazines they are supposed to be selling.
Visi Magazine is the ultimate reference tool for designers, decorators, architects and anyone else who is looking for the coolest and most cutting edge stuff. So, why not use a Visi magazine to sell Visi magazines?
Our solution? Imagine you opened up what you thought was an issue of Visi, jam-packed with awesome stuff, only to discover that someone else had seen it first. Even worse, the stuff was so cool they’d actually cut out all the pictures.
All we then had to do was hijack the normal distribution chain of the magazine, placing cut-out magazines in waiting rooms, salons, design school foyers and office receptions.
Logo and Label Design
What makes this wine unique is that each and every wine labelled under the Rare Earth brand is selected by a single man. This notion of a personal touch is what inspired the label design and informed both the logo and brand iconography.
Toy Store
We were briefed to conceptualise and design the collateral and corporate identity for an entirely new toy store brand. The only mandatory was the name, “Little Treasures”, and that the client envisioned something with an authentic, olde worlde toy store look and feel along the lines of Mr Magorium’s Wonder Emporium.
Situated in Durban, Cabron is a franchise positioned as a healthy, Mexican fast food alternative in the saturated fast food market.
Our client wanted work with attitude, inspired no doubt by the name, Cabron, which translates as “goat” in Spanish, but has the dual, slang meaning of “bad-ass.”
Book Cover Design
I was approached by Penguin Random House to design and illustrate the cover of Katherine White’s new book, Anna Peter’s Year of Cooking Dangerously. The book is of the “chick lit” genre and the cover needed to appeal to the market and stand out on shelf.
The first image is the final cover they approved and printed. The second image is my preferred cover design.
Here is the book synopsis:
Anna Peters has been dumped by her long-term love, Garry, and needs to figure out what to do with her broken heart. Tackling her misery by trying to cook her way back into her beau’s life, she learns a few things – like what mussels are supposed to smell like, how much she knows and doesn’t know about sirloin, and how to sidestep a consommé that’s never going to happen. She also, ahem, taste-tests a few of the eligible men who have been under her nose all along. But is Anna Peters finally ready to taste reality? Or will she burn down the kitchen before then? Full of good sex and great recipes, Anna Peters’ Year of Cooking Dangerously is a mouth-watering feast.
Brand Identity and Packaging Design
Gold at #thewinelabeldesignawards 2019
Internationally, premium box wines are a huge (and growing) success. In South Africa, however, they’re viewed as the true bottom of the barrel.
Ben Wren Wine is here to change that.
Their vision is to unashamedly embrace the box, using bold and breakout design to drag the humble box wine from the bottom shelf into the limelight – whether it liked it or not. And took it a step further by introducing a canned wine too.
But we knew we wouldn’t succeed without ensuring that what was in the box was as magnificent as what we’d printed on the outside. That’s why all of their wine is sourced from boutique vineyards, delighting the palate without disappointing with loads of sulphites.
The result? A startlingly-successful, high-quality, unpretentious and courageously-designed wine in a box that breaks out of its category through inventing an entirely new one, and is as proud to be at your picnic as it is to feature at your dinner table.
Brand Identity and Packaging Design
A boutique brand in its infancy briefed us to develop a premium, canned spritzer range that would live comfortably with the rest of their brand, but simultaneously stand out as a low-calorie, fresh-flavoured spritzer.
Expensive finishes weren’t an option – we had to be clever about how we would ensure impact across a target market (18 – 35) spanning three continents (UK, US and South Africa) alongside numerous competitors.
Our answer: big, bold typography to create brand recognition, flat vector illustrations to generate added interest and a design that naturally leads the consumer to want to turn and “explore” the can. Further reward awaits those who interact with the packaging in the form of custom-designed barcodes and copy with healthy dose of fun.