December 9, 2014
In
Good Hope FM Stationery
Good Hope FM felt it was time to redesign their stationery – something clean, modern and functional to represent their brand.
December 9, 2014
In
VISI Magazine Collectable Lamp Insert
We were tasked with transforming Visi magazine non-subscribers into repeat buyers.
We partnered with acclaimed designer Heath Nash to create an exclusive lamp, constructed of three separate pieces. We inserted the pieces into three consecutive issues of VISI. In order to build the lamp, you had to buy every issue.
Work done at NetworkBBDO
December 9, 2014
In
VISI Magazine “Cut Out” Campaign
The problem VISI faced was that subscription ads tend to be boring, information-intensive pieces that feel disconnected from the magazines they are supposed to be selling.
Visi Magazine is the ultimate reference tool for designers, decorators, architects and anyone else who is looking for the coolest and most cutting edge stuff. So, why not use a Visi magazine to sell Visi magazines?
Our solution? Imagine you opened up what you thought was an issue of Visi, jam-packed with awesome stuff, only to discover that someone else had seen it first. Even worse, the stuff was so cool they’d actually cut out all the pictures.
All we then had to do was hijack the normal distribution chain of the magazine, placing cut-out magazines in waiting rooms, salons, design school foyers and office receptions.
Work done at NewtworkBBDO
December 9, 2014
In
Machangulo
Logo and Website Design
Machangulo is a Private Nature Reserve situated in the Machangulo Peninsula in Mozambique.
The reserve boasts the opportunity for whale watching in the morning and a safari in the afternoon, a unique selling point that lead to the development of the logo having both elephants and a turtle.
December 9, 2014
In
Woolworths Fashion Insert
16 Page Sunday Times Insert
Contracted to work on a 16 page Sunday Times fashion insert for Woolworths Head Office for the 2014 Summer Campaign.
December 9, 2014
In
Cabron
Situated in Durban, Cabron is a franchise positioned as a healthy, Mexican fast food alternative in the saturated fast food market.
Our client wanted work with attitude, inspired no doubt by the name, Cabron, which translates as “goat” in Spanish, but has the dual, slang meaning of “bad-ass.”
April 9, 2014
In
VISI Magazine Posters
VISI Magazine is a South African magazine that showcases design, interiors and architecture. The brief was to increase sales and create collateral that would appeal to the magazine’s creative target market.
Work done at NetworkBBDO
January 14, 2014
In
Santam Umbrella Concept
Icon Rejuvenation Project
I was approached by RSVP – King James to relook the way the Santam umbrella is used in communication. At the time the brief was incredibly open. In fact there was no official brief. All they wanted was me to explore how to use the umbrella differently.
Suffice to say that this was possibly my favourite project of 2015. I was allowed to completely reimagine an old South African icon which was both a daunting and exciting task. It has subsequently been approved by client as the new look and feel and these concept designs are now the starting point and base for RSVP artwork going forward.
January 13, 2014
In
Twelve Cape
Corporate Identity Design
Twelve Cape is not an hotel brand but in fact an investment holding company that invests in fixed properties (mainly apartments) to be run as “apartment hotels” or serviced apartments.
With the above in mind, we were briefed to create a logo and corporate stationery.
The client’s core business lies on the Atlantic Seaboard and they wished to focus on this link to the iconic Twelve Apostles mountain range – inspiring our design of the (unromantically-named) “fish” icon, which is constructed from 12 triangles to produce “mountain” shapes in both the positive and negative space.
Please note that the logo displayed is not the final logo nor the palette selected by the client, but was however my recommendation.
January 12, 2014
In
Film Poster
Shoshannah’s Skateboard
A determined teen girl sneaks out of her devout orthodox community with one goal: to become a YouTube Skateboard star. A short film by Kate Ascott-Evans that was featured at the Short Sighted Cinema in London.