Visi is seen as the curator of all things creative and beautiful, whether that be in graphic design, architecture or industrial design.
Our brief was to create posters and wobblers that could be placed in stores and on products that got Visi’s stamp of approval within the Cape Quarter shopping mall in Cape Town.
Promotion
The brief was to increase sales of Die Burger (An Afrikaans newspaper) in selected stores and to get new and existing readers to live our “Get Talking” philosophy.
Our solution: consumers received a free cup of coffee when they purchased Die Burger. We used the shape of the cup and the way people use it to raise controversial issues. Readers could comment on these issues via a text message. The best opinions were published in the next day’s edition.
The result saw sales of Die Burger in these selected stores increased by 25% and thousands of text-message opinions were received.
Good Hope FM Press Ad
This ad was created to promote February Foreplay on Good Hope FM.
The problem VISI faced was that subscription ads tend to be boring, information-intensive pieces that feel disconnected from the magazines they are supposed to be selling.
Visi Magazine is the ultimate reference tool for designers, decorators, architects and anyone else who is looking for the coolest and most cutting edge stuff. So, why not use a Visi magazine to sell Visi magazines?
Our solution? Imagine you opened up what you thought was an issue of Visi, jam-packed with awesome stuff, only to discover that someone else had seen it first. Even worse, the stuff was so cool they’d actually cut out all the pictures.
All we then had to do was hijack the normal distribution chain of the magazine, placing cut-out magazines in waiting rooms, salons, design school foyers and office receptions.
Logo, Packaging, Product, Collateral and Web Design
drinC utilises revolutionary technology in the creation of their specialised filters.
We were approached to create the corporate identity for the brand (from name generation through to look and feel) and to pull this identity through to all marketing material.
Logo and Label Design
What makes this wine unique is that each and every wine labelled under the Rare Earth brand is selected by a single man. This notion of a personal touch is what inspired the label design and informed both the logo and brand iconography.
Toy Store
We were briefed to conceptualise and design the collateral and corporate identity for an entirely new toy store brand. The only mandatory was the name, “Little Treasures”, and that the client envisioned something with an authentic, olde worlde toy store look and feel along the lines of Mr Magorium’s Wonder Emporium.
Situated in Durban, Cabron is a franchise positioned as a healthy, Mexican fast food alternative in the saturated fast food market.
Our client wanted work with attitude, inspired no doubt by the name, Cabron, which translates as “goat” in Spanish, but has the dual, slang meaning of “bad-ass.”
VISI Magazine is a South African magazine that showcases design, interiors and architecture. The brief was to increase sales and create collateral that would appeal to the magazine’s creative target market.
Book Cover Design
I was approached by Penguin Random House to design and illustrate the cover of Katherine White’s new book, Anna Peter’s Year of Cooking Dangerously. The book is of the “chick lit” genre and the cover needed to appeal to the market and stand out on shelf.
The first image is the final cover they approved and printed. The second image is my preferred cover design.
Here is the book synopsis:
Anna Peters has been dumped by her long-term love, Garry, and needs to figure out what to do with her broken heart. Tackling her misery by trying to cook her way back into her beau’s life, she learns a few things – like what mussels are supposed to smell like, how much she knows and doesn’t know about sirloin, and how to sidestep a consommé that’s never going to happen. She also, ahem, taste-tests a few of the eligible men who have been under her nose all along. But is Anna Peters finally ready to taste reality? Or will she burn down the kitchen before then? Full of good sex and great recipes, Anna Peters’ Year of Cooking Dangerously is a mouth-watering feast.