Packaging and Logo Developement

The brief was simple: create a new brand of wine for a new brand of wine drinker, men and women looking for a bold, luxurious and brazenly indulgent wine to match their high-flying lifestyles.

“Opulence” was created to be their obvious choice, intricately designed to stand out on shelf, and to exude a sense of decadence synonymous with its name.

Inspired by the greatest era of sheer overindulgence, Opulence draws on the distinct and decadent style of Art Deco, soaking itself in this golden age of roaring 20’s design to make the label work incredibly hard at winning the hearts and wallets of a target market that traditionally struggles to be confident in their wine purchase at shelf.