We were tasked with creating a brand identity for SU LaunchLab, an incubator dedicated to fostering the entrepreneurial community at Stellenbosch University. The lab supports the development of impactful, sustainable, and profitable businesses while facilitating access to market opportunities and funding.

The key challenge was to design a brand that clearly reflected its affiliation with the University, while maintaining a distinct identity and addressing the concerns of all stakeholders.

The final result is a sleek, modern brand design that incorporates the University’s color palette as a unifying element, but features unique iconography and a distinct visual language to ensure its independence and individuality.