Introducing WYSO – a new generation of school shoe. Organic. Recycled. Free from harmful chemicals. Striving towards biodegradability. It’s the future of sustainable schoolwear.

In the rationale for this name, it was suggested that Wyso sounded like a question: “Why so?” There is an active engagement in the process of saying the name; a sense of being present.

When conceptualising the logo, we tried to simply capture the idea of speaking using a graphic mnemonic with which we are all unquestionably familiar.