Logo Development
Oceans Yachting is a company based in the United States that manages private super yachts in and around the US and Caribbean. The brief was to create a logo that would not only stand out from the competition, but also reflect the quality and calibre of their services and clients.
Corporate Identity Design
The Silo was original a working grain silo within the wokring harbour of the V&A Waterfront. It had become derelict after many years of neglect. Recently it has been revamped into a beautiful hotel and modern art museum.
Silo Number 3 is an apartment block that is located next to the original silo, No 1 Silo. The brief was to create an identity and stationery for Apartment 608. It needed to be clean, modern and sophisticated while reflecting not only 608 but the shape of the silo as well.
The approved route has been showcased along with 4 other logos that were also presented.
Logo Development and Branding
We were tasked to create a visual identity for a new wheel manufacturer, Coro, based in the Netherlands. The aim was to create a modern feel but suggest the notion of heritage, quality and craftsmanship. The logo icon itself is made up of four concentric and incomplete circles designed to both spell out the name and to form complete circles when the icon spins as a badge in the centre of the alloy wheels.
Introducing WYSO – a new generation of school shoe. Organic. Recycled. Free from harmful chemicals. Striving towards biodegradability. It’s the future of sustainable schoolwear.
In the rationale for this name, it was suggested that Wyso sounded like a question: “Why so?” There is an active engagement in the process of saying the name; a sense of being present.
When conceptualising the logo, we tried to simply capture the idea of speaking using a graphic mnemonic with which we are all unquestionably familiar.
We were tasked with creating a brand identity for SU LaunchLab, an incubator dedicated to fostering the entrepreneurial community at Stellenbosch University. The lab supports the development of impactful, sustainable, and profitable businesses while facilitating access to market opportunities and funding.
The key challenge was to design a brand that clearly reflected its affiliation with the University, while maintaining a distinct identity and addressing the concerns of all stakeholders.
The final result is a sleek, modern brand design that incorporates the University’s color palette as a unifying element, but features unique iconography and a distinct visual language to ensure its independence and individuality.