business card Archives • The Butcher's Shop

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March 16, 2014 In

Formist

Brand Identity

Formist (formally known as Interior & Architecture Inc.) wanted to re-invent themselves under a new name and corporate identity.

Being creatively-minded architects and interior designers, they wanted a CI that would reflect the visual aesthetic of their own creative work; clean minimalism with a interesting tactile edge became the starting point for their new brand identity.

Great care was taken selecting just the right shade of rose gold and the perfect paper stock. No detail was too small and everything was considered – a reflection of how they do business.

January 13, 2014 In

Twelve Cape

Corporate Identity Design

Twelve Cape is not an hotel brand but in fact an investment holding company that invests in fixed properties (mainly apartments) to be run as “apartment hotels” or serviced apartments.

With the above in mind, we were briefed to create a logo and corporate stationery.

The client’s core business lies on the Atlantic Seaboard and they wished to focus on this link to the iconic Twelve Apostles mountain range – inspiring our design of the (unromantically-named) “fish” icon, which is constructed from 12 triangles to produce “mountain” shapes in both the positive and negative space.

Please note that the logo displayed is not the final logo nor the palette selected by the client, but was however my recommendation.

December 9, 2013 In

Oceans Yachting

Logo Development

Oceans Yachting is a company based in the United States that manages private super yachts in and around the US and Caribbean. The brief was to create a logo that would not only stand out from the competition, but also reflect the quality and calibre of their services and clients.

March 13, 2013 In

LaunchLab

We were tasked with creating a brand identity for SU LaunchLab, an incubator dedicated to fostering the entrepreneurial community at Stellenbosch University. The lab supports the development of impactful, sustainable, and profitable businesses while facilitating access to market opportunities and funding.

The key challenge was to design a brand that clearly reflected its affiliation with the University, while maintaining a distinct identity and addressing the concerns of all stakeholders.

The final result is a sleek, modern brand design that incorporates the University’s color palette as a unifying element, but features unique iconography and a distinct visual language to ensure its independence and individuality.

March 7, 2013 In

Skaars Brand Development

We were tasked with crafting a brand identity for a new fashion label that specializes in modular, high-end handbags offering partial customization.

Our first step was to develop a name. The client chose “Skaars,” which means “rare” in Afrikaans. This name was selected for its sense of exclusivity, as well as its simplicity, memorability, and ease of pronunciation for a global audience.

The logo design was inspired by the idea of rarity, which is central to the brand. We stripped away unnecessary elements from the typography, ensuring both clarity and legibility. The result is a sleek, modern aesthetic that evokes subtle femininity, making it adaptable to any handbag design, no matter the style.