We were tasked with crafting a brand identity for a new fashion label that specializes in modular, high-end handbags offering partial customization.

The logo design was inspired by the idea of rarity, which is central to the brand. We stripped away unnecessary elements from the typography, ensuring both clarity and legibility. The result is a sleek, modern aesthetic that evokes subtle femininity, making it adaptable to any handbag design, no matter the style.