December 9, 2018
In
Hunters Route 66 Promo
We were briefed on an annual sales promotion for Hunters. Our answer: Win a trip to Route 66 for you and five friends.
December 9, 2014
In
Attix5 CI Stationery Development
Attix5 is a data recovery and back up solutions company that operates in both South Africa and the UK.
We were approached to redesign the logo and stationery.
The old CI was dated, didn’t stand out amongst its competitors and needed to modernize the brand without alienating current consumers.
December 9, 2014
In
Machangulo
Logo and Website Design
Machangulo is a Private Nature Reserve situated in the Machangulo Peninsula in Mozambique.
The reserve boasts the opportunity for whale watching in the morning and a safari in the afternoon, a unique selling point that lead to the development of the logo having both elephants and a turtle.
December 9, 2014
In
drinC
Logo, Packaging, Product, Collateral and Web Design
drinC utilises revolutionary technology in the creation of their specialised filters.
We were approached to create the corporate identity for the brand (from name generation through to look and feel) and to pull this identity through to all marketing material.
December 9, 2014
In
Vitology Logo & Packaging
Vitology, a new company selling Vitamins online, wanted to create a fresh and contemporary brand that would stand out on shelf and against its competitors.
Clean, crisp line work, primarily white with hints of bright colour and a molecular pattern were used to give the brand an edge that would be pulled though all marketing communication.
December 9, 2014
In
RareEarth
Logo and Label Design
What makes this wine unique is that each and every wine labelled under the Rare Earth brand is selected by a single man. This notion of a personal touch is what inspired the label design and informed both the logo and brand iconography.
December 9, 2014
In
Little Treasures Toy Store
Toy Store
We were briefed to conceptualise and design the collateral and corporate identity for an entirely new toy store brand. The only mandatory was the name, “Little Treasures”, and that the client envisioned something with an authentic, olde worlde toy store look and feel along the lines of Mr Magorium’s Wonder Emporium.
December 9, 2014
In
Cabron
Situated in Durban, Cabron is a franchise positioned as a healthy, Mexican fast food alternative in the saturated fast food market.
Our client wanted work with attitude, inspired no doubt by the name, Cabron, which translates as “goat” in Spanish, but has the dual, slang meaning of “bad-ass.”
August 9, 2014
In
Earhart Consulting
Logo Design
Earhart Consulting is a start-up company focused on providing professional coaching as well as financial and outsourced business services.
Patricia Norris, the owner of Earhart, chose the name because of the pioneering feminist spirit of Amelia Earhart.
A flowing scarf has been used within the “E” of Earhart to capture this ideal, and the dynamic notion of always moving forward.
Please note that the logo displayed is not the final logo chosen by client but rather my recommendation.
March 16, 2014
In
Formist
Brand Identity
Formist (formally known as Interior & Architecture Inc.) wanted to re-invent themselves under a new name and corporate identity.
Being creatively-minded architects and interior designers, they wanted a CI that would reflect the visual aesthetic of their own creative work; clean minimalism with a interesting tactile edge became the starting point for their new brand identity.
Great care was taken selecting just the right shade of rose gold and the perfect paper stock. No detail was too small and everything was considered – a reflection of how they do business.