Logo and Label Design
What makes this wine unique is that each and every wine labelled under the Rare Earth brand is selected by a single man. This notion of a personal touch is what inspired the label design and informed both the logo and brand iconography.
Brand Identity and Packaging Design
A boutique brand in its infancy briefed us to develop a premium, canned spritzer range that would live comfortably with the rest of their brand, but simultaneously stand out as a low-calorie, fresh-flavoured spritzer.
Expensive finishes weren’t an option – we had to be clever about how we would ensure impact across a target market (18 – 35) spanning three continents (UK, US and South Africa) alongside numerous competitors.
Our answer: big, bold typography to create brand recognition, flat vector illustrations to generate added interest and a design that naturally leads the consumer to want to turn and “explore” the can. Further reward awaits those who interact with the packaging in the form of custom-designed barcodes and copy with healthy dose of fun.