Logo and Packaging Design

Baxter’s Good Dog Food Co. offers a premium range of dog foods made with freshly-prepared meats, veggies and a delicately balanced blend of culinary oils, vitamins and minerals to support a long, healthy and happy life.

The brief was to reflect the premium nature of the product in the design while still making the packaging affordable (with small production runs in mind). This project was one incredibly close to the heart of our client, Hayley Baxter, and her passion inspired us to produce a logo that borrows her name and the silhouettes of her two dogs.