vitamin Archives • The Butcher's Shop

August 1, 2013 In

MaxiVit Chewies

Packaging Design

MaxiVit Chewies is a daily vitamin supplement formulated to give children and teens all the vitamins and minerals they need in one chewable tablet.

The brief was to create a design that would form part of the MaxiVit adult range family while clearly indicating a difference, so colour and a geometric pattern have been used to clearly differentiate MaxiVit Chewies from its adult counterparts (view here).

All of the MaxiVit products have all been packaged in hexagonal boxes to reflect one of the strongest shapes in nature and reflect the product and its key function: strengthening the human body and immune system. This hexagonal shape has been enforced in a number of small elements throughout the design.

October 1, 2012 In

Keynote brand refresh

The Keynote brand needed a fresh, cohesive identity that would unify its diverse product range and stand out on the shelf.

The product lineup spans adult and teen vitamin supplements, as well as specialised items like colic drops and bum cream aimed at moms.

The goal was to create a design that clearly communicated the concept of a product family, while also distinguishing between offerings.

To symbolize strength and resilience, all supplements products have been packaged in hexagonal boxes – one of nature’s most durable shapes. This design choice underscores the products’ core purpose: to support and strengthen the human body and immune system.

The hexagonal motif is further integrated into various design elements throughout the packaging, reinforcing the brand’s message. Additionally, the hexagonal design stacks beautifully, creating a unique and eye-catching presence on the shelf that immediately draws attention.