wine label design Archives • The Butcher's Shop

March 13, 2013 In

Opulence Wine

Packaging and Logo Developement

The brief was simple: create a new brand of wine for a new brand of wine drinker, men and women looking for a bold, luxurious and brazenly indulgent wine to match their high-flying lifestyles.

“Opulence” was created to be their obvious choice, intricately designed to stand out on shelf, and to exude a sense of decadence synonymous with its name.

Inspired by the greatest era of sheer overindulgence, Opulence draws on the distinct and decadent style of Art Deco, soaking itself in this golden age of roaring 20’s design to make the label work incredibly hard at winning the hearts and wallets of a target market that traditionally struggles to be confident in their wine purchase at shelf.

September 13, 2012 In

Ben Wren Spritzers

Brand Identity and Packaging Design

A boutique brand in its infancy briefed us to develop a premium, canned spritzer range that would live comfortably with the rest of their brand, but simultaneously stand out as a low-calorie, fresh-flavoured spritzer.

Expensive finishes weren’t an option – we had to be clever about how we would ensure impact across a target market (18 – 35) spanning three continents (UK, US and South Africa) alongside numerous competitors.

Our answer: big, bold typography to create brand recognition, flat vector illustrations to generate added interest and a design that naturally leads the consumer to want to turn and “explore” the can. Further reward awaits those who interact with the packaging in the form of custom-designed barcodes and copy with healthy dose of fun.