March 16, 2014 In
Formist (formally known as Interior & Architecture Inc.) wanted to re-invent themselves under a new name and corporate identity.
Being creatively-minded architects and interior designers, they wanted a CI that would reflect the visual aesthetic of their own creative work; clean minimalism with a interesting tactile edge became the starting point for their new brand identity.
Great care was taken selecting just the right shade of rose gold and the perfect paper stock. No detail was too small and everything was considered – a reflection of how they do business.