Hunters Route 66 Promo
We were briefed on an annual sales promotion for Hunters. Our answer: Win a trip to Route 66 for you and five friends.
We were briefed on an annual sales promotion for Hunters. Our answer: Win a trip to Route 66 for you and five friends.
Visi is seen as the curator of all things creative and beautiful, whether that be in graphic design, architecture or industrial design.
Our brief was to create posters and wobblers that could be placed in stores and on products that got Visi’s stamp of approval within the Cape Quarter shopping mall in Cape Town.
Good Hope FM felt it was time to redesign their stationery – something clean, modern and functional to represent their brand.
Promotion
The brief was to increase sales of Die Burger (An Afrikaans newspaper) in selected stores and to get new and existing readers to live our “Get Talking” philosophy.
Our solution: consumers received a free cup of coffee when they purchased Die Burger. We used the shape of the cup and the way people use it to raise controversial issues. Readers could comment on these issues via a text message. The best opinions were published in the next day’s edition.
The result saw sales of Die Burger in these selected stores increased by 25% and thousands of text-message opinions were received.
Stand and Collateral Design
Attix5 launched their new product at the annual Cloud Forum Conference held in the UK.
We were tasked with creating a show-stopping stand, a flyer and a coffee cup wrap.
The Attix5 stand was an overwhelming success, leading to the conference organisers initiating a stand prize as of 2015.
Good Hope FM Press Ad
This ad was created to promote February Foreplay on Good Hope FM.
Attix5 is a data recovery and back up solutions company that operates in both South Africa and the UK.
We were approached to redesign the logo and stationery.
The old CI was dated, didn’t stand out amongst its competitors and needed to modernize the brand without alienating current consumers.
Logo and Website Design
Machangulo is a Private Nature Reserve situated in the Machangulo Peninsula in Mozambique.
The reserve boasts the opportunity for whale watching in the morning and a safari in the afternoon, a unique selling point that lead to the development of the logo having both elephants and a turtle.
Decoder Packaging
The design of the limited edition TopTV decoder box reflected the aspect of a brighter world. The actual decoder unit was housed inside a perspex box with a South African flag in the TopTV colours wrapped around the decoder.
The cardboard box in which the decoder sat was die-cut, allowing the TopTV logo stripes on the user manual to be visible and reveal colour. Most manuals are used only when setting up the item, but the TopTV one was designed to be a functional – hence the back panel of the manual acted as a picture frame.
Vitology, a new company selling Vitamins online, wanted to create a fresh and contemporary brand that would stand out on shelf and against its competitors.
Clean, crisp line work, primarily white with hints of bright colour and a molecular pattern were used to give the brand an edge that would be pulled though all marketing communication.