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The Butcher's Shop / 
January 13, 2012 In

Bioteen Brand Development

 

Bioteen was meticulously developed to meet the unique nutritional needs of teenagers, offering parents a trustworthy and reliable dietary supplement.

 

In designing the brand, our goal was not only to create something visually appealing but also to foster a sense of trust from the very first interaction. It was crucial to reflect the scientific integrity of the brand while appealing to both parents and teenagers—an accomplishment that required careful balance.

 

In a market often overwhelmed with exaggerated claims and cluttered packaging, we chose a minimalist approach, allowing the smallest details to stand out and make a meaningful impression. We therefore adopted a clean, scientific design language, drawing inspiration from the periodic table. Vibrant colors were thoughtfully selected to capture attention on the shelf, while also differentiating between various products.

 

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