VISI Magazine is a South African magazine that showcases design, interiors and architecture. The brief was to increase sales and create collateral that would appeal to the magazine’s creative target market.
Icon Rejuvenation Project
I was approached by RSVP – King James to relook the way the Santam umbrella is used in communication. At the time the brief was incredibly open. In fact there was no official brief. All they wanted was me to explore how to use the umbrella differently.
Suffice to say that this was possibly my favourite project of 2015. I was allowed to completely reimagine an old South African icon which was both a daunting and exciting task. It has subsequently been approved by client as the new look and feel and these concept designs are now the starting point and base for RSVP artwork going forward.