Attix5 is a data recovery and back up solutions company that operates in both South Africa and the UK.
We were approached to redesign the logo and stationery.
The old CI was dated, didn’t stand out amongst its competitors and needed to modernize the brand without alienating current consumers.
Logo and Website Design
Machangulo is a Private Nature Reserve situated in the Machangulo Peninsula in Mozambique.
The reserve boasts the opportunity for whale watching in the morning and a safari in the afternoon, a unique selling point that lead to the development of the logo having both elephants and a turtle.
Logo, Packaging, Product, Collateral and Web Design
drinC utilises revolutionary technology in the creation of their specialised filters.
We were approached to create the corporate identity for the brand (from name generation through to look and feel) and to pull this identity through to all marketing material.
Vitology, a new company selling Vitamins online, wanted to create a fresh and contemporary brand that would stand out on shelf and against its competitors.
Clean, crisp line work, primarily white with hints of bright colour and a molecular pattern were used to give the brand an edge that would be pulled though all marketing communication.
Logo and Label Design
What makes this wine unique is that each and every wine labelled under the Rare Earth brand is selected by a single man. This notion of a personal touch is what inspired the label design and informed both the logo and brand iconography.
Situated in Durban, Cabron is a franchise positioned as a healthy, Mexican fast food alternative in the saturated fast food market.
Our client wanted work with attitude, inspired no doubt by the name, Cabron, which translates as “goat” in Spanish, but has the dual, slang meaning of “bad-ass.”
Logo Design
Earhart Consulting is a start-up company focused on providing professional coaching as well as financial and outsourced business services.
Patricia Norris, the owner of Earhart, chose the name because of the pioneering feminist spirit of Amelia Earhart.
A flowing scarf has been used within the “E” of Earhart to capture this ideal, and the dynamic notion of always moving forward.
Please note that the logo displayed is not the final logo chosen by client but rather my recommendation.
Icon Rejuvenation Project
I was approached by RSVP – King James to relook the way the Santam umbrella is used in communication. At the time the brief was incredibly open. In fact there was no official brief. All they wanted was me to explore how to use the umbrella differently.
Suffice to say that this was possibly my favourite project of 2015. I was allowed to completely reimagine an old South African icon which was both a daunting and exciting task. It has subsequently been approved by client as the new look and feel and these concept designs are now the starting point and base for RSVP artwork going forward.
Corporate Identity Design
Twelve Cape is not an hotel brand but in fact an investment holding company that invests in fixed properties (mainly apartments) to be run as “apartment hotels” or serviced apartments.
With the above in mind, we were briefed to create a logo and corporate stationery.
The client’s core business lies on the Atlantic Seaboard and they wished to focus on this link to the iconic Twelve Apostles mountain range – inspiring our design of the (unromantically-named) “fish” icon, which is constructed from 12 triangles to produce “mountain” shapes in both the positive and negative space.
Please note that the logo displayed is not the final logo nor the palette selected by the client, but was however my recommendation.
Logo Development
Oceans Yachting is a company based in the United States that manages private super yachts in and around the US and Caribbean. The brief was to create a logo that would not only stand out from the competition, but also reflect the quality and calibre of their services and clients.