December 9, 2014
In
Good Hope FM Stationery
Good Hope FM felt it was time to redesign their stationery – something clean, modern and functional to represent their brand.
March 16, 2014
In
Formist
Brand Identity
Formist (formally known as Interior & Architecture Inc.) wanted to re-invent themselves under a new name and corporate identity.
Being creatively-minded architects and interior designers, they wanted a CI that would reflect the visual aesthetic of their own creative work; clean minimalism with a interesting tactile edge became the starting point for their new brand identity.
Great care was taken selecting just the right shade of rose gold and the perfect paper stock. No detail was too small and everything was considered – a reflection of how they do business.
January 13, 2014
In
Twelve Cape
Corporate Identity Design
Twelve Cape is not an hotel brand but in fact an investment holding company that invests in fixed properties (mainly apartments) to be run as “apartment hotels” or serviced apartments.
With the above in mind, we were briefed to create a logo and corporate stationery.
The client’s core business lies on the Atlantic Seaboard and they wished to focus on this link to the iconic Twelve Apostles mountain range – inspiring our design of the (unromantically-named) “fish” icon, which is constructed from 12 triangles to produce “mountain” shapes in both the positive and negative space.
Please note that the logo displayed is not the final logo nor the palette selected by the client, but was however my recommendation.
September 17, 2013
In
Apartment 608
Corporate Identity Design
The Silo was original a working grain silo within the wokring harbour of the V&A Waterfront. It had become derelict after many years of neglect. Recently it has been revamped into a beautiful hotel and modern art museum.
Silo Number 3 is an apartment block that is located next to the original silo, No 1 Silo. The brief was to create an identity and stationery for Apartment 608. It needed to be clean, modern and sophisticated while reflecting not only 608 but the shape of the silo as well.
The approved route has been showcased along with 4 other logos that were also presented.
January 15, 2013
In
Mantis Re-brand
Corporate Identity Design
Mantis is a family-run collection of award-winning, privately-owned, five-star boutique hotels, game reserves, eco lodges, ski lodges, chalets and yachts located around the world. All of the properties represent the finest example of their kind and celebrate the culture, gastronomy, architecture and natural beauty of their locales.
We were briefed to re-position the brand from both a strategic and visual perspective. After considering numerous logo options, varying from evolutionary to revolutionary, the former was selected as the preferred route due to the equity that has already been established in the original logo mark.
This re-imagination was rolled out across an array of stationery and brand elements.
This project was executed in partnership with Area213 International.