March 7, 2013
In
Skaars Brand Development
We were tasked with crafting a brand identity for a new fashion label that specializes in modular, high-end handbags offering partial customization.
Our first step was to develop a name. The client chose “Skaars,” which means “rare” in Afrikaans. This name was selected for its sense of exclusivity, as well as its simplicity, memorability, and ease of pronunciation for a global audience.
The logo design was inspired by the idea of rarity, which is central to the brand. We stripped away unnecessary elements from the typography, ensuring both clarity and legibility. The result is a sleek, modern aesthetic that evokes subtle femininity, making it adaptable to any handbag design, no matter the style.