December 9, 2014
In
Good Hope FM Stationery
Good Hope FM felt it was time to redesign their stationery – something clean, modern and functional to represent their brand.
January 14, 2014
In
Santam Umbrella Concept
Icon Rejuvenation Project
I was approached by RSVP – King James to relook the way the Santam umbrella is used in communication. At the time the brief was incredibly open. In fact there was no official brief. All they wanted was me to explore how to use the umbrella differently.
Suffice to say that this was possibly my favourite project of 2015. I was allowed to completely reimagine an old South African icon which was both a daunting and exciting task. It has subsequently been approved by client as the new look and feel and these concept designs are now the starting point and base for RSVP artwork going forward.
January 15, 2013
In
Mantis Re-brand
Corporate Identity Design
Mantis is a family-run collection of award-winning, privately-owned, five-star boutique hotels, game reserves, eco lodges, ski lodges, chalets and yachts located around the world. All of the properties represent the finest example of their kind and celebrate the culture, gastronomy, architecture and natural beauty of their locales.
We were briefed to re-position the brand from both a strategic and visual perspective. After considering numerous logo options, varying from evolutionary to revolutionary, the former was selected as the preferred route due to the equity that has already been established in the original logo mark.
This re-imagination was rolled out across an array of stationery and brand elements.
This project was executed in partnership with Area213 International.