Good Hope FM Stationery
Good Hope FM felt it was time to redesign their stationery – something clean, modern and functional to represent their brand.
Good Hope FM felt it was time to redesign their stationery – something clean, modern and functional to represent their brand.
Toy Store
We were briefed to conceptualise and design the collateral and corporate identity for an entirely new toy store brand. The only mandatory was the name, “Little Treasures”, and that the client envisioned something with an authentic, olde worlde toy store look and feel along the lines of Mr Magorium’s Wonder Emporium.
Situated in Durban, Cabron is a franchise positioned as a healthy, Mexican fast food alternative in the saturated fast food market.
Our client wanted work with attitude, inspired no doubt by the name, Cabron, which translates as “goat” in Spanish, but has the dual, slang meaning of “bad-ass.”
Logo Development
Oceans Yachting is a company based in the United States that manages private super yachts in and around the US and Caribbean. The brief was to create a logo that would not only stand out from the competition, but also reflect the quality and calibre of their services and clients.
Logo and Packaging Design
Rodeo7 was originally briefed and conceptualised as a herbal extract “virility and energy” drink for the broader African market, a marked journey from the Vermouth-classified “energy drink” that appears on shelf today.
The last three images are an example of the project origins and a few of the designs that we loved but didn’t make the final cut.
Corporate Identity Design
Mantis is a family-run collection of award-winning, privately-owned, five-star boutique hotels, game reserves, eco lodges, ski lodges, chalets and yachts located around the world. All of the properties represent the finest example of their kind and celebrate the culture, gastronomy, architecture and natural beauty of their locales.
We were briefed to re-position the brand from both a strategic and visual perspective. After considering numerous logo options, varying from evolutionary to revolutionary, the former was selected as the preferred route due to the equity that has already been established in the original logo mark.
This re-imagination was rolled out across an array of stationery and brand elements.
This project was executed in partnership with Area213 International.
Packaging Design
MaxiVit Chewies is a daily vitamin supplement formulated to give children and teens all the vitamins and minerals they need in one chewable tablet.
The brief was to create a design that would form part of the MaxiVit adult range family while clearly indicating a difference, so colour and a geometric pattern have been used to clearly differentiate MaxiVit Chewies from its adult counterparts (view here).
All of the MaxiVit products have all been packaged in hexagonal boxes to reflect one of the strongest shapes in nature and reflect the product and its key function: strengthening the human body and immune system. This hexagonal shape has been enforced in a number of small elements throughout the design.
Logo Development and Branding
We were tasked to create a visual identity for a new wheel manufacturer, Coro, based in the Netherlands. The aim was to create a modern feel but suggest the notion of heritage, quality and craftsmanship. The logo icon itself is made up of four concentric and incomplete circles designed to both spell out the name and to form complete circles when the icon spins as a badge in the centre of the alloy wheels.
Introducing WYSO – a new generation of school shoe. Organic. Recycled. Free from harmful chemicals. Striving towards biodegradability. It’s the future of sustainable schoolwear.
In the rationale for this name, it was suggested that Wyso sounded like a question: “Why so?” There is an active engagement in the process of saying the name; a sense of being present.
When conceptualising the logo, we tried to simply capture the idea of speaking using a graphic mnemonic with which we are all unquestionably familiar.