Visi is seen as the curator of all things creative and beautiful, whether that be in graphic design, architecture or industrial design.
Our brief was to create posters and wobblers that could be placed in stores and on products that got Visi’s stamp of approval within the Cape Quarter shopping mall in Cape Town.
Stand and Collateral Design
Attix5 launched their new product at the annual Cloud Forum Conference held in the UK.
We were tasked with creating a show-stopping stand, a flyer and a coffee cup wrap.
The Attix5 stand was an overwhelming success, leading to the conference organisers initiating a stand prize as of 2015.
We were tasked with transforming Visi magazine non-subscribers into repeat buyers.
We partnered with acclaimed designer Heath Nash to create an exclusive lamp, constructed of three separate pieces. We inserted the pieces into three consecutive issues of VISI. In order to build the lamp, you had to buy every issue.
The problem VISI faced was that subscription ads tend to be boring, information-intensive pieces that feel disconnected from the magazines they are supposed to be selling.
Visi Magazine is the ultimate reference tool for designers, decorators, architects and anyone else who is looking for the coolest and most cutting edge stuff. So, why not use a Visi magazine to sell Visi magazines?
Our solution? Imagine you opened up what you thought was an issue of Visi, jam-packed with awesome stuff, only to discover that someone else had seen it first. Even worse, the stuff was so cool they’d actually cut out all the pictures.
All we then had to do was hijack the normal distribution chain of the magazine, placing cut-out magazines in waiting rooms, salons, design school foyers and office receptions.
Logo and Website Design
Machangulo is a Private Nature Reserve situated in the Machangulo Peninsula in Mozambique.
The reserve boasts the opportunity for whale watching in the morning and a safari in the afternoon, a unique selling point that lead to the development of the logo having both elephants and a turtle.
Vitology, a new company selling Vitamins online, wanted to create a fresh and contemporary brand that would stand out on shelf and against its competitors.
Clean, crisp line work, primarily white with hints of bright colour and a molecular pattern were used to give the brand an edge that would be pulled though all marketing communication.
VISI Magazine is a South African magazine that showcases design, interiors and architecture. The brief was to increase sales and create collateral that would appeal to the magazine’s creative target market.