We were tasked with transforming Visi magazine non-subscribers into repeat buyers.
We partnered with acclaimed designer Heath Nash to create an exclusive lamp, constructed of three separate pieces. We inserted the pieces into three consecutive issues of VISI. In order to build the lamp, you had to buy every issue.
Logo and Label Design
What makes this wine unique is that each and every wine labelled under the Rare Earth brand is selected by a single man. This notion of a personal touch is what inspired the label design and informed both the logo and brand iconography.
Situated in Durban, Cabron is a franchise positioned as a healthy, Mexican fast food alternative in the saturated fast food market.
Our client wanted work with attitude, inspired no doubt by the name, Cabron, which translates as “goat” in Spanish, but has the dual, slang meaning of “bad-ass.”
Logo and Packaging Design
Rodeo7 was originally briefed and conceptualised as a herbal extract “virility and energy” drink for the broader African market, a marked journey from the Vermouth-classified “energy drink” that appears on shelf today.
The last three images are an example of the project origins and a few of the designs that we loved but didn’t make the final cut.
Logo and Packaging Design
Baxter’s Good Dog Food Co. offers a premium range of dog foods made with freshly-prepared meats, veggies and a delicately balanced blend of culinary oils, vitamins and minerals to support a long, healthy and happy life.
The brief was to reflect the premium nature of the product in the design while still making the packaging affordable (with small production runs in mind). This project was one incredibly close to the heart of our client, Hayley Baxter, and her passion inspired us to produce a logo that borrows her name and the silhouettes of her two dogs.
Packaging Design
MaxiVit Chewies is a daily vitamin supplement formulated to give children and teens all the vitamins and minerals they need in one chewable tablet.
The brief was to create a design that would form part of the MaxiVit adult range family while clearly indicating a difference, so colour and a geometric pattern have been used to clearly differentiate MaxiVit Chewies from its adult counterparts (view here).
All of the MaxiVit products have all been packaged in hexagonal boxes to reflect one of the strongest shapes in nature and reflect the product and its key function: strengthening the human body and immune system. This hexagonal shape has been enforced in a number of small elements throughout the design.
Identity and Packaging Design
Mitchell’s Brewing was founded in Knysna in 1983, making it South Africa’s original Craft Brewery. Since the creation of the original label, the craft beer market has exploded in South Africa. The key strategic ask from a design perspective was how to make the brand feel relevant and modern but not too ‘craft’ and not too ‘mainstream’. The packaging also had to stand out on shelf amongst a very bold, design-savvy and competitive category.
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The client requested a ‘revolutionary over evolutionary’ approach. The old label was completely set aside while important brand cues such as the logo and colour were maintained but modernised.
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This work was done for Watson|Ferguson on behalf of Mitchell’s.
Packaging and Logo Developement
The brief was simple: create a new brand of wine for a new brand of wine drinker, men and women looking for a bold, luxurious and brazenly indulgent wine to match their high-flying lifestyles.
“Opulence” was created to be their obvious choice, intricately designed to stand out on shelf, and to exude a sense of decadence synonymous with its name.
Inspired by the greatest era of sheer overindulgence, Opulence draws on the distinct and decadent style of Art Deco, soaking itself in this golden age of roaring 20’s design to make the label work incredibly hard at winning the hearts and wallets of a target market that traditionally struggles to be confident in their wine purchase at shelf.
Brand Identity and Packaging Design
Gold at #thewinelabeldesignawards 2019
Internationally, premium box wines are a huge (and growing) success. In South Africa, however, they’re viewed as the true bottom of the barrel.
Ben Wren Wine is here to change that.
Their vision is to unashamedly embrace the box, using bold and breakout design to drag the humble box wine from the bottom shelf into the limelight – whether it liked it or not. And took it a step further by introducing a canned wine too.
But we knew we wouldn’t succeed without ensuring that what was in the box was as magnificent as what we’d printed on the outside. That’s why all of their wine is sourced from boutique vineyards, delighting the palate without disappointing with loads of sulphites.
The result? A startlingly-successful, high-quality, unpretentious and courageously-designed wine in a box that breaks out of its category through inventing an entirely new one, and is as proud to be at your picnic as it is to feature at your dinner table.
We were tasked with crafting a brand identity for a new fashion label that specializes in modular, high-end handbags offering partial customization.
Our first step was to develop a name. The client chose “Skaars,” which means “rare” in Afrikaans. This name was selected for its sense of exclusivity, as well as its simplicity, memorability, and ease of pronunciation for a global audience.
The logo design was inspired by the idea of rarity, which is central to the brand. We stripped away unnecessary elements from the typography, ensuring both clarity and legibility. The result is a sleek, modern aesthetic that evokes subtle femininity, making it adaptable to any handbag design, no matter the style.