We were tasked with transforming Visi magazine non-subscribers into repeat buyers.
We partnered with acclaimed designer Heath Nash to create an exclusive lamp, constructed of three separate pieces. We inserted the pieces into three consecutive issues of VISI. In order to build the lamp, you had to buy every issue.
Logo, Packaging, Product, Collateral and Web Design
drinC utilises revolutionary technology in the creation of their specialised filters.
We were approached to create the corporate identity for the brand (from name generation through to look and feel) and to pull this identity through to all marketing material.
Decoder Packaging
The design of the limited edition TopTV decoder box reflected the aspect of a brighter world. The actual decoder unit was housed inside a perspex box with a South African flag in the TopTV colours wrapped around the decoder.
The cardboard box in which the decoder sat was die-cut, allowing the TopTV logo stripes on the user manual to be visible and reveal colour. Most manuals are used only when setting up the item, but the TopTV one was designed to be a functional – hence the back panel of the manual acted as a picture frame.
Vitology, a new company selling Vitamins online, wanted to create a fresh and contemporary brand that would stand out on shelf and against its competitors.
Clean, crisp line work, primarily white with hints of bright colour and a molecular pattern were used to give the brand an edge that would be pulled though all marketing communication.
Logo and Label Design
What makes this wine unique is that each and every wine labelled under the Rare Earth brand is selected by a single man. This notion of a personal touch is what inspired the label design and informed both the logo and brand iconography.
Situated in Durban, Cabron is a franchise positioned as a healthy, Mexican fast food alternative in the saturated fast food market.
Our client wanted work with attitude, inspired no doubt by the name, Cabron, which translates as “goat” in Spanish, but has the dual, slang meaning of “bad-ass.”
Logo and Packaging Design
Rodeo7 was originally briefed and conceptualised as a herbal extract “virility and energy” drink for the broader African market, a marked journey from the Vermouth-classified “energy drink” that appears on shelf today.
The last three images are an example of the project origins and a few of the designs that we loved but didn’t make the final cut.
Logo and Packaging Design
Baxter’s Good Dog Food Co. offers a premium range of dog foods made with freshly-prepared meats, veggies and a delicately balanced blend of culinary oils, vitamins and minerals to support a long, healthy and happy life.
The brief was to reflect the premium nature of the product in the design while still making the packaging affordable (with small production runs in mind). This project was one incredibly close to the heart of our client, Hayley Baxter, and her passion inspired us to produce a logo that borrows her name and the silhouettes of her two dogs.
Packaging Design
MaxiVit Chewies is a daily vitamin supplement formulated to give children and teens all the vitamins and minerals they need in one chewable tablet.
The brief was to create a design that would form part of the MaxiVit adult range family while clearly indicating a difference, so colour and a geometric pattern have been used to clearly differentiate MaxiVit Chewies from its adult counterparts (view here).
All of the MaxiVit products have all been packaged in hexagonal boxes to reflect one of the strongest shapes in nature and reflect the product and its key function: strengthening the human body and immune system. This hexagonal shape has been enforced in a number of small elements throughout the design.
Identity and Packaging Design
Mitchell’s Brewing was founded in Knysna in 1983, making it South Africa’s original Craft Brewery. Since the creation of the original label, the craft beer market has exploded in South Africa. The key strategic ask from a design perspective was how to make the brand feel relevant and modern but not too ‘craft’ and not too ‘mainstream’. The packaging also had to stand out on shelf amongst a very bold, design-savvy and competitive category.
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The client requested a ‘revolutionary over evolutionary’ approach. The old label was completely set aside while important brand cues such as the logo and colour were maintained but modernised.
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This work was done for Watson|Ferguson on behalf of Mitchell’s.